How To Write a Feature Story

The purpose of all feature writing is to tell the audience a story. It is typically composed of a lead, middle, and ending. The piece also includes quotes from the subject which, if used effectively, can aide the writer in creating a "vivid" and "detailed description" of the story for readers. Leads serve as the intro of the story and are crucial in catching the attention of the readers. Different variations of leads include:
  • Narrative
  • Compare and Contrast
  • Direct Quote
  • Startling Statement
  • Descriptive
There are a number of ways to write a feature, depending on what you want to focus on. Some of these include:
  • Human Interest: Many feature stories focus on an issue as it impacts people. 
  • Profile: This feature type focuses on a specific individual’s character or lifestyle. This type is intended to help the reader feel like they’ve gotten a window into someone’s life.
  • Instructional: How-to feature articles teach readers how to do something. Oftentimes, the writer will write about their own journey to learn a task, such as how to make a wedding cake.
  • Historical: Features that honor historical events or developments are quite common. They are also useful in juxtaposing the past and the present, helping to root the reader in a shared history.
  • Seasonal: Some features are perfect for writing about in certain times of year, such as the beginning of summer vacation or at the winter holidays.
  • Behind the Scenes: These features give readers insight into an unusual process, issue or event. It can introduce them to something that is typically not open to the public or publicized.

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