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Showing posts from December, 2019

"The Two-Step Flow Theory"

The Two-Step Flow Theory proposes that the media has a direct and powerful influence on their audiences. It acknowledges communication as a more complex process. Unlike the Hypodermic Needle Theory, the audiences for this theory are active and seen as part of a society. However, more than two steps in the flow of communications have proved inadequate. The Two-Step Flow Theory suggests that opinion leaders play close attention to the mass media and pass on their interpretation of media messages. Lamb, Brett. “Brett Lamb.”  Lessonbucket , https://lessonbucket.com/media-in-minutes/the-two-step-flow-theory/.

"Hypodermic Needle Theory"

The Hypodermic Needle Theory was constructed in the 1920s and 1930s due to the fear of the mass media and gives the media more power. This is a linear communication theory that suggests media messages are injected directly into the brains of passive audiences. Passive audiences are audiences that do not interact with each other. It also means that there is no individual difference and they are all the same. It is an inadequate theory. Hypodermic Needle Theory - Media Studies - Revision World , https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/hypodermic-needle-theory.

Media Representation

Media representation states that everything in the media is constructed. Representations take many forms such as radio segments, newspaper articles, photographs, and films. While it may seem realistic, it is all constructed. An example would be seeing someone famous, which is considered a constructed image. Constructing representation consists of making decisions about the use of codes. A code is a system of signs that convey meaning. This could mean camera angle, lighting, written language, and clothing. To understand media representation, deconstructing it helps to get a clear way of how it works. Also, thinking about how the media represents ideas, events, and people.

Fashion Photographer Research

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I decided to study some fashion photographers to gather an understanding of different images I can work with for my final magazine project. Steven Meisel Steven Meisel  is an American photographer whose artworks have been gracing the covers of numerous major magazines and campaigns for decades.  Mostly through working for both the Italian and the US version of the  Vogue  magazine, Meisel discovered and popularized a number of influential supermodels, makeup artists and designers, including such names as Ross Van Der Heide and Naomi Campbell.  His Work

Magazine Moodboard #2

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I decided to make more moodboards focusing on every aspect of the magazine.

Magazine Moodboard

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Here is my moodboard for fashion magazines overall.

Evaluating Responses #3

Now here is my evaluation of the double page spread interview responses. Overall, they said it was done well. I needed to add more text, as I had already planned on. The image I used fit in well to the background and the colors looked organized.

Evaluating Responses #2

This is my evaluation on the contents page interview responses. I asked what their opinion was on it overall and they believed it was good but needed some improvement as well. The picture used could have been a little better to fit in with the color scheme.

Evaluating Responses #1

After conducting my first interview on my cover page, I decided to evaluate the responses. My classmate explained to me how they thought it looked really good. There were a few things that I needed to work on. My color scheme was good according to them.

Double Page Spread Interview

After doing both the cover and contents page interviews, I interviewed another classmate on the double-page spread. Video: link