"Hypodermic Needle Theory"

The Hypodermic Needle Theory was constructed in the 1920s and 1930s due to the fear of the mass media and gives the media more power. This is a linear communication theory that suggests media messages are injected directly into the brains of passive audiences. Passive audiences are audiences that do not interact with each other. It also means that there is no individual difference and they are all the same. It is an inadequate theory.




Hypodermic Needle Theory - Media Studies - Revision World, https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/hypodermic-needle-theory.

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